Phoebe Jenkins / about

Labour of Love is a boutique and clothes label run by the lovely Fran Forcolini. You must know it, it was voted 'Best New Shop' by TimeOut. She needed a website that showed the uniqueness and quirkiness of her shop and that could also be easily updated. I recommend a visit!

http://www.labour-of-love.co.uk

Re-working of the Trading Visions logo. Trading Visions is an educational charity, established out of the popular education work undertaken by Divine Chocolate Ltd, Kuapa Kokoo cocoa co-operative and Comic Relief since 1999. The client wanted to keep all the visual elements of world, eye and faces in the logo.

A collaboration with Theresa Himmer for the London Design Festival 2008. Perforations or patterns inspired by the spaces between leaves in trees are sawn into the sides and roof of the hut allowing in shafts of light. Sequins which move and rustle in the wind and reflect the light are placed both inside and outside the hut creating patterns of movement and light.

http://www.thedeptfordprojectgaffs.co.uk

Lost and Found is a company which designs interior furnishings by creating something new from vintage pieces. They needed a website which was simple and modern but which also conveyed their love of traditional and nostagic items.

http://www.lostandfounddesign.co.uk

An exhibition at Southbank's Royal Festival Hall, Sept 2007 as part of the London Design Festival. Produced and designed at Raw Nerve.

The show invited 27 international designers, including Conran and Partners, Marti Guixe and Stuart Haygarth to redesign an object bought from Deptford's famous thrift market. Their task was to challenge preconceptions of usefulness and beauty, using their talents to re-work the item, creating something unique, desirable and functional. By re-interpreting the discarded, the aim of the Market Challenge was to inspire and encourage designers to think about re-using what is available before creating an entirely new product from scratch. The transformed objects were exhibited at Southbank’s Royal Festival Hallbetween 15th - 25th September, 2007.

http://www.deptforddesignchallenge.com

Identity and stationary for pianist and teacher Philip Jenkins.

Logo and website design for RSVP London, a quarterly networking event and online resource for the creative industries. To find out more visit http://www.rsvplondon.co.uk.

Nevada Street Deli logo. The logo had to reflect the following values; family business, quality and finefoods, traditional, modern British, using small suppliers and cutting out the middle man.

Website design and consultancy for Committee. The aim of this project was to create a website which gave Committee complete aesthetic control allowing them to decide the look and feel of the site at any time.

http://www.gallop.co.uk

Book and exhibition design for Nylistasafn in Reykjavik, Iceland.

Relatedness in Iceland is a complex topic. As well as there being a fascination with geneologies or bloodties, Icelandic cultural tradition has it that as soon as you meet someone the task at hand is to discover ifyou have anyone in common, be it a relative, acquaintance or friend. Telling stories about one another isthe Icelandic method of strengthening old ties and making new ones. I created a book which at its coreunderstood relatedness as being defined by more than blood. It was a book of stories, the kind that peoplewould typically tell each other when they share someone in common. I used the rhizome as a graphicaldevice as it represents ties in an equal way, as apposed to the more hierarchical family tree structure. Thebook was a concertina fold and could be read in any order, so as not to give prominence to one storyover another. It was also hand printed to emphasise this more intimate definition of relatedness rather thanthe more structured method of definiing relatedness through blood ties.

As a member of a design group in Iceland this project was an exhibition in Salone Del Satellite, Milan 2003

‘Designer For A Day’ was an exhibition designed for Salone Del Mobile. This one-off magazine is brimful oflighthearted, genial ideas for the do-it-yourself designer. The magazine was distributed throughout the showin accompanying plastic bags and displayed on a ‘ideas machine’ conveyor belt.“Not only does the magazine exude a sense of pleasure in its making, but the makers also poke fun at the designworld in spirited fashion. Such relief in design-heavy Milan was more than welcome.” (‘Frame’, Jul/Aug, pp.30)

“…the handbook gives a good ribbing to the ivory-tower environment of design education”(‘New Scandinavian Design’, Paul Cabra and Katherine Nelson, 2004).

As a member of a design group in Iceland we revisited Milan in 2005 and exhibited at Designer's Block.

‘Winner For a Day’ was the second exhibition which was taken to Milan for Design Week. A quirky approachto design, the group invited the audience to become a ‘Winner for A Day’. The main product was a record which, in both English and Icelandic, gave instructions about how to become a ‘Winner For A Day’ by making your own trophy using a glass and concrete! The aim of the exhibtion was to poke fun at the elitism of design and include the audience in the design process.

Christmas cards and an advent calendar designed for The National Museum of Iceland.

There are 13 father christmas’ in Icelandic tradition. Descended from the trolls, Gryla and Leppaludi, they are mischievous, frightening and symbols of chaos, rather than making children excited at Christmas with the promise of presents. They have been watered down over the years to become more friendly and akin to our beloved bearded white and red version. With historical accuracy in mind however, we brought back the traditional more scary version with a series of Christmas cards and an advent calendar. By using old Icelandic postcards as backgrounds and photographs owned by the museum of these traditional rascals, a surreal medley of cards was designed along with an advent calendar.

Project management and concept developent for a flash website promoting Workspace Group tenants for Christmas. This project was completed when working for dynamic and driven design company Raw Nerve.

Project management for a website for Sony. The site centres around a personna for the hellraiser, a futuristic troubadour travelling the galaxy, his garb a mish mash of things found on his travels and his guise - a hare’s head. www.thefreelancehellraiser.com. This project was completed when working for dynamic and driven design company Raw Nerve.

Smekkleysa is an essay which looks at the early graphic design of the Icelandic production company 'Bad Taste'. Smekkleysa is an unusual company, born of the 80's. It is a non-profit company, producing music, poetry, books among many other forms of creative expression. Its aim is to remain true to creativity rather than commercialism and it has influenced the attitudes of the next generation of artists, musicians and designers in Iceland.

download essay (7mb)

Rogue is a font for decoration rather than function. Developed using the modernist font, Futura, as its starting point, Rogue breaks all the rules with Rococco decoration bursting from it. Rather than a font which is legible, functional and stripped of all unnecessary decoration, it is a font for font’s sake with decoration as its only aim.